Instagram is among the prime social media platforms on the earth and continues to captivate customers worldwide with its distinctive mix of visible storytelling and interactive options.
In the present day, it’s not only a place to attach with mates and share your life moments; it’s an important instrument for enterprise development and model consciousness.
As such, it’s necessary to remain knowledgeable of the most recent developments, consumer behaviors, and insights that outline this platform.
On this article, you’ll discover the most recent and biggest Instagram details and statistics, together with particulars on demographics, firm background, prime influencers, and way more.
Instagram Details
1. Instagram is presently the fourth most-used social media platform on the earth (behind Fb, YouTube, and WhatsApp). (Supply)
2. Instagram is the twelfth most visited web site within the US, with an estimated 1.47 billion month-to-month visits in October 2023. (Supply)
3. Instagram is the tenth most searched question globally, with a 338 million month-to-month search quantity. (Supply)
4. In 2022, Instagram was the second most downloaded app worldwide. (Supply)
5. Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
6. The present head of Instagram is Adam Mosseri.
7. Instagram HQ is situated in Menlo Park, California.
8. In 2017, Instagram was reported to have 450 workers – although, in 2023, that quantity is nicely over 16,000.
When Was Instagram Launched?
9. Instagram was launched on October 6, 2010, however the very first submit was made on July 16, 2010.
How A lot Is Instagram Value?
10. In 2012, Fb paid $1 billion for Instagram.
11. In 2018, Instagram was estimated to be value $100 billion.
12. In 2022, Meta’s “Household of Apps,” which incorporates Instagram, generated $114.45 billion in income.
(Supply) (Supply) (Supply)
How Many Instagram Customers Are There?
13. Instagram has 2 billion month-to-month energetic customers.
14. Advertisers can attain 1.6 billion customers on Instagram in 2023.
15. That quantity is the same as 30.9% of all web customers.
16. Knowledge means that 25.9% of all folks 13 and older globally use Instagram.
(Supply) (Supply)
Instagram Account Development Statistics
17. In September 2011, Instagram had 10 million customers.
18. In February 2013, Instagram had 100 million month-to-month customers.
19. By June 2016, Instagram had 500 million customers.
20. In June 2018, Instagram had 1 billion month-to-month customers.
21. By October 2021, Instagram had 1.16 billion customers estimated.
22. In October 2023, Instagram has over 2 billion customers.
23. Advertisers can attain 176 million extra customers on Instagram in 2023 than they might on the similar time in 2022.
(Supply) (Supply) (Supply)
Instagram Prime Influencers
24. The Instagram account with probably the most followers is definitely the Instagram account with 664 million followers.
25. The highest influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 million followers in comparison with Lionel Messi’s follower depend of 494 million.
26. Seven out of 10 of the highest Instagram influencers are American.
27. Eradicating manufacturers from the listing to disclose accounts from people, the highest 10 influencers throughout Instagram are:
*Instagram followers as of December 2023
How A lot Can You Earn On Instagram?
During the last decade, Instagram and YouTube have considerably contributed to the creator economic system, giving rise to the profession selection of “influencer.”
In the present day, content material creators are capable of earn a substantial earnings from their posts and movies.
Even a micro-influencer can earn vital earnings with solely a modest quantity of followers:
28. A nano-influencer with between 1,000 and 9,999 followers can earn as much as $1,105 per submit.
29. A micro-influencer with 10,000-49,999 followers can earn as much as $1,674 per submit.
30. A mid-level influencer with 50,000-199,999 followers can earn as much as $3,396 per submit.
31. A macro-influencer with 200,000-499,999 followers can earn as much as $4,992 per submit.
32. A mega-influencer with 500,000-999,999 followers can earn as much as $5,497 per submit.
33. An internet movie star with 1 million or extra followers can earn as much as $5,865 per submit.
(Supply)
Prime Manufacturers On Instagram
34. As talked about above, the highest account with probably the most followers on Instagram is the corporate itself, with 664 million followers. Eradicating Instagram’s personal account from the listing, Nike is the top-followed model with 307 million followers.
By eradicating the person influencer’s accounts, we are able to reveal the manufacturers with probably the most followers on the platform.
Sports activities, particularly soccer, are the predominant area of interest closely investing of their Instagram presence.
35. The highest manufacturers on Instagram are as follows:
*Instagram followers as of December 2023
36. Enterprise accounts on Instagram publish a mean of 1.55 posts on important feed per day.
37. 62.4% of Instagram customers observe or analysis manufacturers and merchandise on the platform.
38. 90% of customers observe at the very least one enterprise.
39. In line with Instagram knowledge, 70% of individuals both like or don’t thoughts seeing adverts after they’re watching movies on the platform.
(Supply) (Supply)
Instagram Posts With Most Likes
40. The submit with probably the most likes is {a photograph} of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.
41. Second to that may be a {photograph} of an egg that beforehand held the world file since January 2019.
42. Of the highest 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.
43. One other 4 posts are from footballer Cristiano Ronaldo.
44. The highest most-liked Instagram posts in 2023 are:
| Influencer | Description | Likes* | Date of submit |
| Lionel Messi | Lionel Messi holding the FIFA World Cup | 75.6 million | December 18, 2022 |
| World Document Egg | Photograph of an egg | 60.2 million | January 4, 2019 |
| Lionel Messi | Messi sleeping with FIFA trophy | 54.7 million | December 20, 2022 |
| Cristiano Ronaldo | Cristiano Ronaldo and Lionel Messi enjoying chess | 42.8 million | November 19, 2022 |
| Lionel Messi | Lionel Messi on a airplane with the FIFA World Cup trophy | 42 million | December 19, 2022 |
| Liz 6 | Reel of a sundown | 34.6 million | August 5, 2023 |
| Cristiano Ronaldo and Al Nassr FC | Announcement of Cristiano Ronaldo becoming a member of Al Nassr FC | 34.4 million | December 30, 2022 |
| Lionel Messi | Lionel Messi and group celebrating the 2022 FIFA World Cup win | 34.4 million | December 21, 2022 |
| Cristiano Ronaldo | On elimination from 2022 FIFA World Cup | 34.2 million | December 11, 2022 |
| Lionel Messi | Lionel Messi and Cristiano Ronaldo enjoying chess | 32.8 million | November 19, 2022 |
*Instagram likes as of December 2023
Prime Instagram Hashtags Of 2023
45. Hashtags have been launched to Instagram in January 2011 and have lengthy been an integral approach of constructing follower counts and navigating content material on the platform. In December 2017, customers might observe particular hashtags to maintain monitor of developments and present related content material of their feed.
46. In the present day, you possibly can not see “current” posts from hashtags. As a substitute, you should use them to view curated posts from “prime” customers that leverage the precise hashtag.
47. The highest Instagram hashtags of 2023 are:
*Instagram posts as of December 2023
(Supply)
Instagram Statistics By Nation
48. India is probably the most distinguished international viewers for Instagram, with greater than 326.6 million customers.
49. The US has the second largest consumer base, with greater than 168.6 million customers.
Except for the dominant nations, the platform has a worldwide attain and unfold of customers globally.
50. Instagram international viewers dimension, April 2023:
| Nation | Energetic Instagram Customers |
| India | 326.6 million |
| US | 168.6 million |
| Brazil | 132.6 million |
| Indonesia | 106 million |
| Turkey | 56.4 million |
| Japan | 54.7 million |
| Mexico | 43.8 million |
| Germany | 33.8 million |
| UK | 33.5 million |
| Italy | 30.3 million |
(Supply)
Instagram Demographic Statistics
As social media has turn into such an integral a part of our lives, consumer statistics mirror how important the platform is for the youthful demographic.
Social platforms are actually a very powerful channel for consuming information, media, and leisure.
51. As of April 2023, 50.6% of Instagram’s international customers establish are male, and 49.4% are feminine.
52. Not like Fb, Instagram is dominated by a youthful demographic; customers aged 18 to 24 make up the vast majority of Instagram’s promoting viewers, at 517.7 million customers.
53. Instagram customers worldwide by age group:
| Age group | % of complete advert viewers |
| 13-17 | 8.2% |
| 18-24 | 32% |
| 25-34 | 29.6% |
| 35-44 | 15.3% |
| 45-54 | 8.2% |
| 55-64 | 4.2% |
| 65+ | 2.6% |
(Supply)
Instagram As A Information Supply
54. 16% of US adults commonly use Instagram as a information supply, in comparison with 30% who use Fb and 26% who use YouTube.
55. Girls account for 59% of standard information customers on Instagram.
(Supply)
In Abstract
These details and statistics are only a small snapshot of the present state of Instagram – however they supply a glimpse on the energy of this social media platform.
We hope you should use a few of what you’ve realized right here to higher perceive Instagram and its customers, to be able to craft simpler advertising and marketing methods, join authentically along with your target market, and harness Instagram’s full potential to develop your corporation.
Extra sources:
Featured Picture: Roman Samborskyi/Shutterstock
FAQ
How does Instagram’s consumer demographics relate to social media advertising and marketing methods?
Instagram’s consumer demographics are important in crafting social media advertising and marketing methods. With a majority of customers being between 18 and 24 years outdated, entrepreneurs can tailor their content material to enchantment to youthful audiences, specializing in trending subjects, eye-catching visuals, and interactive options like polls and tales. Gender distribution additionally informs content material technique, as there’s a pretty even cut up between female and male customers. Realizing that a big portion of customers are receptive to promoting on the platform, manufacturers can leverage Instagram’s advertising and marketing options to focus on potential clients successfully.
Are you able to supply insights on the incomes potential for influencers on Instagram throughout completely different follower counts?
Instagram presents a profitable platform for influencers of various sizes to earn earnings. Nano-influencers with 1,000 to 9,999 followers can earn as much as $1,105 per submit, indicating that even these with a smaller attain can monetize their content material. Because the variety of followers will increase, so does the potential incomes, with micro-influencers incomes as much as $1,674 per submit, and mega-influencers with 500,000 to 999,999 followers incomes as much as $5,497. Influencers with over 1 million followers can rake in as much as $5,865 per submit, highlighting Instagram as a strong revenue-generating medium for content material creators.
What are the highest Instagram hashtags of 2023, and what does their utilization mirror about consumer engagement?
The highest hashtags on Instagram in 2023 embrace #love, #instagood, and #trend, every with over a billion makes use of. This pattern signifies consumer curiosity in private expression, visible aesthetics, and way of life content material. Hashtags are a elementary side of accelerating visibility and discoverability on the platform. Entrepreneurs and content material creators can leverage these standard tags to achieve traction inside the Instagram ecosystem, align their content material with consumer pursuits, and enhance engagement.
