These developments will roll out faster with the help of generative AI.
Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.
How To Transform Your Social Media Strategy With This Winning Formula For Success
In order to elevate your social media strategy with the perfect mix of user-generated content, improved content quality, and generative AI, you should:
- Uncover small tasks that SMMs can delegate to AI.
- Choose creators who look, talk, and live like your ideal customers.
- Let content creators create their content with freedom.
- Establish lasting relationships with different creators.
- Invest in social media listening tools.
- Localize and share UGC content.
Pro Tip: Create or find a full 2024 social media strategy checklist to help you keep track of your new plan.
Insight 3: AI Delegation – Pick The Right Social Media Tasks To Give To Generative AI
Knowing how to safely give tasks to AI is the key to reducing your social media manager’s timespend and freeing up their day to execute these expert social media insights.
“With AI, content creation will be accomplished with impressive speed and efficiency. Its benefits are genuinely inspiring.”
– Urvee Tondwalkar, Content Strategist at Urvee Designs & Instagram Coach
What This Means
By combining their strengths with AI, marketers can enhance their productivity, creativity, and overall marketing effectiveness.
Simply put: There are social media tasks that AI literally cannot do.
Generative AI cannot physically create the human touch required for social media campaigns that truly resonate with your potential customers. AI needs humans, and humans can benefit from AI’s speed.
How Do I Improve My Workflow With AI?
“AI tools can be gamechangers for marketers. They can expedite the brainstorming process with data-driven suggestions, optimize content for specific channels, and help automate content repurposing across various platforms.”
– Lindsey Gamble, Associate Director of Influencer Innovation, Mavrck
You can utilize AI tools to:
- Automate routine tasks such as scheduling posts and monitoring social media metrics.
- Generate copy for your social media content more quickly and efficiently.
- Analyze user behavior and preferences to deliver personalized content to your audience and record their activity.
Even though AI can enhance your social media strategy, make sure to regularly review and adapt your social media strategy based on the insights generated by AI, combined with the expertise and intuition of your human marketing team.
Insight 4: TikTok & LinkedIn Will Be The Top-Performing Social Media Platforms Of 2024
Thanks to their high engagement capacity and evolving abilities, TikTok and LinkedIn should become your priority platforms.
“TikTok is still developing exciting new features and tools for creators, advertisers, and regular users. It will likely focus on ecommerce, generative AI, and search in 2024. It also remains the king of short video engagement.”
– Matt Navarra, Social Media Consultant & Industry Analyst
What This Means
TikTok isn’t disappearing from the U.S.
LinkedIn’s user base has grown to millions of professionals from diverse sectors, making it an invaluable resource for establishing and nurturing B2B relationships.
Other social media platforms like X and Threads are making big changes, too, so as always, keep your audience in mind when selecting the best platforms for next year’s strategy.
How To Use TikTok, LinkedIn, Meta’s Facebook & Threads, & X (Formerly Twitter) In 2024
This year’s trends in social media and their platform efficacy implore you to:
- Establish new relationships with TikTok’s content creators.
- Activate your LinkedIn profile.
- Start conversations: Get your strategy ready for Threads.
- Explore Instagram’s latest tools.
- Be cautious about X investments.
Insight 5: Shift Your Social Media KPI Focus Toward Engagement + Shares To Monitor Authenticity
Engagement is currently a global trend in social media content.
True social media engagement, such as comments and conversations on shares, can’t be bought. This is a great marker for social media success.
For all you multi-hat-wearing marketers, think of it as link building and authority. The more shares and engagement on those shares you have, the better the content must be – according to updated algorithm logic.
“Qualitative metrics – more focused on people who book meetings based on content rather than just clicks or views.”
–Mandy McEwen, CEO and Founder at Mod Girl Marketing
What This Means
By 2024, algorithms will become increasingly intelligent, prioritizing content that stimulates conversation, ignites reactions, and promotes community interaction.
As a result, social media experts will place a high emphasis on shares as a crucial performance indicator.
How To Focus On Engagement & Shares Within Your Social Media Content
This links back to authenticity – a common trend within our 2024 social media expert predictions.
Be sure to focus your social media management on creating content that inspires discussions and promotes comments and these five key types of social media engagement.
Insight 6: Reshape Your Social Media Strategy – Become A Visionary
So far, we’ve seen five great insights that can be incorporated into your next strategy.
But, what does that strategy look like? You can get the full strategy checklist in our ebook, but here is our high-level outline:
- Use authenticity.
- Prioritize UGC.
- Activate content shares.
- Push active listening.
- Use Generative AI.
- Hire or establish long-term partnerships.
- Use AB Testing.
- Keep investing in video.
Get the full checklist.
Insights 7 – 20: Want To Explore All Expert Social Media Tips For 2024?
To get the full details of each insight above, as well as 13 additional expert tips, download the full guide below.
The insights provided by our Visionaries, a diverse team of top voices in Social Media that have made this report possible, are everything you need to create a social media marketing strategy that dominates your competition and expands your social media presence.
