Dive Temporary:
- Gopuff has launched its largest-ever nationwide model marketing campaign titled “Deliver The Magic,” per a press launch. The multi-channel effort seeks to painting how the supply service brings magic to on a regular basis moments whereas defining the corporate’s “subsequent chapter.”
- Made with Mom New York and Media by Mom, the marketing campaign spans cinema, influencers, linear, linked TV, over-the-top, out of dwelling and social channels. Launch efforts additionally included a presence on TikTok and advertisements throughout the NBA playoffs on ESPN, ABC and Turner.
- Moreover, Gopuff is riffing on its brown supply bag, a central a part of its branding, by issuing a sequence of limited-edition tote baggage impressed by main cities and pop-culture moments, like “The Sure Chef Bag,” which nods to Hulu sequence “The Bear.”
Dive Perception:
Gopuff goes all-in with a nationwide marketing campaign that positions the supply firm as a seamless resolution to on a regular basis inconveniences, resembling forgetting an ingredient for dinner or needing a fast sports activities drink. Key to “Deliver The Magic” is a 60-second hero movie that makes an attempt to showcase the sensation of pleasure one will get from the supply of the brown Gopuff bag as objects are seamlessly delivered with just-right timing. The spot was directed by Adam Berg of Smuggler.
To launch the hassle, the model deliberate a TikTok takeover and a tie-in with the NBA playoffs. Moreover, marketing campaign supplies are being strategically positioned in film theaters. The hero movie was proven in theaters for the opening weekend of the movie “Challengers” and can equally seem for the opening weekend of “The Fall Man.”
Gopuff can be hoping to attach its brown supply bag to related popular culture. First, the supply service will problem a sequence of limited-edition, city-inspired tote baggage in New York Metropolis, Miami and Philadelphia. To additional join with tradition, there will likely be themed collections resembling “The Sure Chef Bag,” “The Situationship Bag,” “The Prepper Bag” and “The Dial Up Bag.” Collectively, the marketing campaign helps body the corporate’s “subsequent chapter,” per launch particulars.
“Deliver The Magic is a strategic marketing campaign designed to share that magic with a broader viewers whereas additionally serving as a promise to our current prospects that, with Gopuff, their day by day could be a bit extra particular. By taking a extra refined strategy with this marketing campaign and the artistic, we’re rising up, with out rising previous,” stated Tyler Stewart, head of selling and artistic partnerships at Gopuff, in a press assertion.
Gopuff has typically made its fast supply of snacks and different objects a mainstay of its promoting. In October, it partnered with M&M’s to supply an answer for shoppers who run out of Halloween sweet too quickly. The model final April additionally launched an election-style marketing campaign, titled “I Puffed As we speak,” for 4/20, a preferred vacation celebrating weed tradition.
