Kids entertainment brand CoComelon lends a hand in first brand campaign
Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign,…
5 Min Read
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Dive Brief: Adidas is entering the next phase of its latest global…
4 Min Read
Lyft Media teams with StackAdapt for programmatic in-app advertising
Dive Brief: Lyft Media and advertising platform StackAdapt have teamed to launch…
3 Min Read
Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th,…
4 Min Read
Snap names first CMO in 2 years in lead-up to advertising showcase
Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao…
3 Min Read
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
While Super Bowl LIX was a winner for women-focused ads by Nike,…
8 Min Read
NFL, Adobe team up for AI-powered league and fan-generated content
Dive Brief: The NFL announced an expanded global partnership with Adobe for…
4 Min Read
Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results]
When it comes to engaging and converting B2B buyers, video is an…
4 Min Read