New Guidance For AI Search Optimization
Microsoft has provided guidance on how to optimize content for AI-powered search…
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
Dive Brief: Lee Kum Kee USA, an 135-year-old maker of Asian condiments…
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Dive Brief: Kroger is focusing on the power of togetherness for a…
Why Tide is shifting to social-first marketing for its latest NFL blitz
Tide’s association with the NFL runs nearly as deep as the stains…
Consumer Usage Of Social Media Platforms Is Shifting (Again)
According to a new Consumer Pulse survey from Sprout Social, usage of…
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
Dive Brief: Solo Stove, the maker of smokeless fire pits, is teaming up…
Nordstrom leverages generative AI for holiday app refresh
Dive Brief: Nordstrom is attempting to streamline the holiday shopping experience with…
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Dive Brief: Gap debuted its fall campaign, which stars pop artist Troye…
