Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…
Forrester: Online ad tolerance rises while trust remains low
Dive Brief: Consumer tolerance of digital advertising is on the rise, with…
Heineken turns any phone ‘boring’ to encourage IRL connection
Dive Brief: Heineken is ramping up promotion for its mobile app The…
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
Dive Brief: Urban Outfitters today (Oct. 24) launched a social-focused holiday campaign…
LinkedIn Video Posts Generate 3X More Reach, Study Finds
LinkedIn’s push into video content is showing results, according to new research…
New brands jump at endorsement deals with influencers, celebrities: study
Celebrities and influencers continue to attract new endorsement deals as marketers look…
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Dive Brief: L’Oreal brands including Maybelline have seen success from upping their…
Sociable: Meta is developing a search engine to power its AI chatbot
“Sociable” is the latest commentary on important social media developments and trends…
