‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
Dive Brief: Maybelline New York is bringing back “Maybe It’s Maybelline” as…
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Dive Brief: Shake Shack launched a new campaign, entitled “Worth It,” that…
5 ways grocers can master shoppable video, connected TV
NEW YORK — Commerce video is growing into an impactful and entertaining…
YouTube Launches ‘Data Stories’ For First-Day Video Metrics
YouTube’s latest update introduces experimental features to enhance creator analytics and community…
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Target has partnered with a range of famous designers over the past…
Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants
Dive Brief: DoorDash on Thursday announced several new advertising offerings for enterprise…
How Corona found success with YouTube Shorts
Corona, a Mexican lager owned globally by Anheuser-Busch InBev (AB InBev), drifted…
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Despite TikTok’s increasing importance to marketers, the majority of brands are not…
