Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th,…
4 Min Read
Snap names first CMO in 2 years in lead-up to advertising showcase
Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao…
3 Min Read
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
While Super Bowl LIX was a winner for women-focused ads by Nike,…
8 Min Read
NFL, Adobe team up for AI-powered league and fan-generated content
Dive Brief: The NFL announced an expanded global partnership with Adobe for…
4 Min Read
Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results]
When it comes to engaging and converting B2B buyers, video is an…
4 Min Read
Hotels.com returns to mascot-focused marketing with Bellboy character
Dive Brief: Hotels.com is introducing a new mascot to promote savings available…
3 Min Read
True Religion centers on authenticity for ‘Own Your True’ brand platform
Dive Brief: Lifestyle fashion brand True Religion launched a new brand platform…
4 Min Read
Gopuff enhances in-house ads platform with new incrementality solutions
Dive Brief: Gopuff today (April 24) announced a partnership with Koddi, a…
4 Min Read