How JBL’s college marketing is evolving to deliver long-term brand value
As college bowl season kicks off in earnest this weekend, football fans…
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dive Brief: Wonderful Halos, the seedless mandarin brand, launched its first national…
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
Dive Brief: Oatly released a holiday marketing campaign that encourages consumers to…
Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be…
J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew…
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Dive Brief: Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation…
Hi-Chew introduces new mascot Chewbie to expand US presence
Dive Brief: Hi-Chew, the chewy candy that hails from Japan and has…