How JBL’s college marketing is evolving to deliver long-term brand value
As college bowl season kicks off in earnest this weekend, football fans…
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dive Brief: Wonderful Halos, the seedless mandarin brand, launched its first national…
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
Dive Brief: Oatly released a holiday marketing campaign that encourages consumers to…
Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be…
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Dive Brief: Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation…
Hi-Chew introduces new mascot Chewbie to expand US presence
Dive Brief: Hi-Chew, the chewy candy that hails from Japan and has…