Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be…
J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew…
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Pernod Ricard brands Absolut and Kahlúa this month collaborated with singer-songwriter Sabrina…
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Dive Brief: Lexus is celebrating 25 years of its “December to Remember”…
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Dive Brief: Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation…
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
Following the success of its game day activation last year, Pop-Tarts will…
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
The 2024 holiday season is nearing a fever pitch as Thanksgiving and…