5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering advertising…
Snap names first CMO in 2 years in lead-up to advertising showcase
Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao…
Hotels.com returns to mascot-focused marketing with Bellboy character
Dive Brief: Hotels.com is introducing a new mascot to promote savings available…
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
Dive Brief: Axe is partnering with Pete Davidson on a campaign in…
7-Eleven teams with Live Nation for nostalgic music festival activations
Dive Brief: 7-Eleven is teaming with Live Nation and will serve as…
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine was founded more than 50 years ago and was a…
Hostess speaks the language of snacks with pun-heavy brand platform
Dive Brief: Hostess is introducing a new brand platform and accompanying marketing…
Spring some strong offers this Easter
Look good, make an impact Spring is here and it is the…
Domino’s expands remit of AOR WorkInProgress after campaign wins
Dive Brief: Domino’s Pizza has extended its partnership with independent agency WorkInProgress…