Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dive Brief: Wonderful Halos, the seedless mandarin brand, launched its first national…
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Dive Brief: Pepsi unveiled a new holiday marketing effort that sees Santa…
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
Dive Brief: Oatly released a holiday marketing campaign that encourages consumers to…
Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content…
Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be…
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…