Why QVC is targeting Gen X with a TikTok livestream shopping event
QVC is gearing up for year two of its “Age of Possibility”…
Kids entertainment brand CoComelon lends a hand in first brand campaign
Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign,…
Hotels.com returns to mascot-focused marketing with Bellboy character
Dive Brief: Hotels.com is introducing a new mascot to promote savings available…
Buffalo Wild Wings riffs on infomercial tropes for March Madness
Dive Brief: Buffalo Wild Wings is positioning itself as the go-to sports…
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine was founded more than 50 years ago and was a…
Hostess speaks the language of snacks with pun-heavy brand platform
Dive Brief: Hostess is introducing a new brand platform and accompanying marketing…
Spring some strong offers this Easter
Look good, make an impact Spring is here and it is the…
Domino’s expands remit of AOR WorkInProgress after campaign wins
Dive Brief: Domino’s Pizza has extended its partnership with independent agency WorkInProgress…
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
Dive Brief: Scotch-Brite, the sponge brand, launched a new campaign, “The Brite…