Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
Dick’s pits top athletes against each other in holiday decorating contest
Dick’s is expanding its holiday marketing efforts with a Texas-centric push featuring top…
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Pernod Ricard brands Absolut and Kahlúa this month collaborated with singer-songwriter Sabrina…
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Dive Brief: Lexus is celebrating 25 years of its “December to Remember”…
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
The 2024 holiday season is nearing a fever pitch as Thanksgiving and…
Foot Locker celebrates sneaker culture in star-studded holiday campaign
Dive Brief: Foot Locker today launched “Step Into Your Gift,” a 360-degree…
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…