How JBL’s college marketing is evolving to deliver long-term brand value
As college bowl season kicks off in earnest this weekend, football fans…
An ‘anti-marketing’ marketing channel for Gen Z
How about a recipe for “The Best Flamin’ Hot Cheeseball made with…
J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…