Why QVC is targeting Gen X with a TikTok livestream shopping event
QVC is gearing up for year two of its “Age of Possibility”…
5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering advertising…
Kids entertainment brand CoComelon lends a hand in first brand campaign
Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign,…
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
Dive Brief: Axe is partnering with Pete Davidson on a campaign in…
Buffalo Wild Wings riffs on infomercial tropes for March Madness
Dive Brief: Buffalo Wild Wings is positioning itself as the go-to sports…
Sociable: Longer clips are gaining traction on TikTok, data shows
“Sociable” is the latest commentary on important social media developments and trends…
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
Search remains an important piece of the advertising mix, but evolving consumer…
BeReal launches US advertising platform led by former TikTok exec
Dive Brief: Social media platform BeReal today (April 10) announced the launch…
Facebook global ad revenue to surpass $100B in 2024: WARC
Daily Brief: Facebook’s global advertising revenue is forecast to surpass $100 billion…