Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content…
Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be…
Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
“Sociable” is the latest commentary on important social media developments and trends…
J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew…
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
Dick’s pits top athletes against each other in holiday decorating contest
Dick’s is expanding its holiday marketing efforts with a Texas-centric push featuring top…
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Pernod Ricard brands Absolut and Kahlúa this month collaborated with singer-songwriter Sabrina…
Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
“Sociable” is the latest commentary on important social media developments and trends…