5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering advertising…
IAB: As brands diversify ad spend, midsize media firms grow fastest
Dive Brief: Digital advertising revenues last year hit their highest levels of…
Kids entertainment brand CoComelon lends a hand in first brand campaign
Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign,…
Snap names first CMO in 2 years in lead-up to advertising showcase
Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao…
Hotels.com returns to mascot-focused marketing with Bellboy character
Dive Brief: Hotels.com is introducing a new mascot to promote savings available…
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
Dive Brief: Axe is partnering with Pete Davidson on a campaign in…
Sociable: Threads ads expand to all Meta advertisers
"Sociable" is the latest commentary on important social media developments and trends…
7-Eleven teams with Live Nation for nostalgic music festival activations
Dive Brief: 7-Eleven is teaming with Live Nation and will serve as…
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher…