Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
“Sociable” is the latest commentary on important social media developments and trends…
J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew…
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi…
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was…
Dick’s pits top athletes against each other in holiday decorating contest
Dick’s is expanding its holiday marketing efforts with a Texas-centric push featuring top…
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Dive Brief: Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation…
Hi-Chew introduces new mascot Chewbie to expand US presence
Dive Brief: Hi-Chew, the chewy candy that hails from Japan and has…
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…
Snap doubles number of advertisers in Q3 as AI, AR bets persist
Dive Brief: Snap revenue rose 15% year over year in the third…