Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Dive Brief: Pepsi unveiled a new holiday marketing effort that sees Santa…
An ‘anti-marketing’ marketing channel for Gen Z
How about a recipe for “The Best Flamin’ Hot Cheeseball made with…
Facebook global ad revenue to surpass $100B in 2024: WARC
Daily Brief: Facebook’s global advertising revenue is forecast to surpass $100 billion…
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
Dive Brief: Oatly released a holiday marketing campaign that encourages consumers to…
Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content…
Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
“Sociable” is the latest commentary on important social media developments and trends…
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Dive Brief: Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation…
Hi-Chew introduces new mascot Chewbie to expand US presence
Dive Brief: Hi-Chew, the chewy candy that hails from Japan and has…
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…