5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering advertising…
Kids entertainment brand CoComelon lends a hand in first brand campaign
Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign,…
Buffalo Wild Wings riffs on infomercial tropes for March Madness
Dive Brief: Buffalo Wild Wings is positioning itself as the go-to sports…
Hostess speaks the language of snacks with pun-heavy brand platform
Dive Brief: Hostess is introducing a new brand platform and accompanying marketing…
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
Dive Brief: Scotch-Brite, the sponge brand, launched a new campaign, “The Brite…
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dive Brief: Wonderful Halos, the seedless mandarin brand, launched its first national…
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Dive Brief: Pepsi unveiled a new holiday marketing effort that sees Santa…
Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content…
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Dive Brief: Milk-Bone is parodying corny romantic comedy trailers with ads that…